Holidays bring marvelous opportunities to highlight your business while connecting with people on a more personal level. Here are a few ways in which you can communicate and implement your brand’s values and leveraging the holiday season.
Sprinkle The Holiday Into Your PR Strategy
Whether you are a brand with physical products or non-profit fighting to make a difference in this world with your actions and efforts, your public relations strategy should always involve content strategy focused on the holiday season or special days throughout the year. This means that there should be a specific content calendar designated to those “special dates” or occasions. The tone of your content can also be adjusted reflecting the time of the year and allowing your brand to connect with people on a much more personal and playful level.
The holidays also present a great opportunity to discuss unique ways in which your brand or cause can connect with your top desired media channels that you have worked with or are hoping to connect with. Knowing that particular writer’s niche and creating the perfect pitch with a holiday twist will definitely get you noticed.
Give Treats And Gifts
If the holiday traditionally involves treats or gift giving, use it as a chance to hand out some of those promotional/educational items you have on hand. You can also order promotional items in a holiday theme. Everyone loves getting gifts, no matter what size. This can be a fun and a productive way to engage your audience.
Decorate
During this time of the year, you can see many businesses participating in the holiday celebrations by adding a few decorations to the front windows, lobby areas and offices to attract the attention of those passing by. Even if your brand does not have a physical location, you can still “decorate” your web page, social media posts and any content you are sharing with holiday templates and pictures. Make sure your posts are festive and fun, and be sure to include a bit of a personal touch by adding more personal pictures or detailing your favorite holiday traditions.
Tapping into your creative space during this time of the year can bring many benefits that will last for months to come. We at Mia Public Relations like to think outside the box and always implement the most creative but appropriate approach that matches your brand’s feel and communication style. We are here to provide support and create the right public relations strategy to maximize your visibility during some of the busiest times of the year. Wishing you and yours a wonderful holiday season and a productive start to the New Year. We look forward to connecting with you in 2020!